Here is an article reffereing to the topic I'd like to talk about in the magazine. It is about zeitgeists and forecasting them, estimating what aspects will be possibly happening in the future - knowin this information can be extremely helpful for commercial corporations as they can start planning ahead with Interlectual Property, art direction and production, therefor giving them a strong grip on there audience constantly with stuff that'll always interest them.
http://www.creativeclass.com/creative_class/2008/01/09/zeitgeist-forecast/
The Points raised are very intrigueing, but I feel I could definitely write a far more "spot-on" prediction regaring the change and convergence of conventions in all forms of popular media. It'd be quite easy as I'd look at a lot of popular culture websites such as Vice.com as well as magazines and "read between the lines" - what I mean is to read multiple articles from those sources but seek out reoccuring themes and catagorize them - once they're catagorized, I can then work out which "ideas" have been around the longest, meaning the newest will be the ones that'll be emerging most in the next yer or so E.G. if I came across multiple articles regarding "hyper-bass" (a new genre of music uprising from London with heavy influences from electro, dubstep, acid and drum n bass as well as tribal house) I would catagorize Hyper-bass, then search it, looking fr the earliest articles online, if they are only new, then that ould be an early sign of the next "feeling of the times". If however a reoccuring theme is, say, stencil artwork, it'd be clearly on it's way out - there was a boom recently but I feel this may be slowing down - hopefully I'd come across a NEW street-art form to talk about instead.
It's tricky to fully explain how it'd be done but i'm pretty set on making it work. I'd like to use timelines and graphs a lot as they give a good sense of knowledge to the audience as well as adding proffesionalism to the publication. Hey, giving this forecast could bring the events on even quicker than initially planned for - that'd be pretty cool.
Here is another site that could be of use:
http://www.thezeitgeistmovement.com/joomla/index.php?option=com_content&view=article&id=19&Itemid=54
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